Vision pour Homme isn’t just another grooming brand. It was created by Hendy Simon to reclaim masculine self-care as a daily ritual of clarity and refinement. But for Vision to enter the market with distinction, it needed more than sleek packaging—it needed a mythic identity that whispered power, not noise.
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We created a minimalist identity system anchored in symbolic masculinity. The core glyph evokes sharpness, structure, and inward focus—balancing modern brutalism with understated luxury. The visual system extends into print, packaging, and spatial experiences, designed to evoke presence over performance.
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